With the phrase "post title optimization" MakeMoneyWithKassper currently holds number 1 position in Google from 2.340.000 search results. That is a living proof that it is indeed one the most important factors for getting those top results.
When deciding on the post title tags, you have to focus on the following:
1. Focus on your readers - they are the reason you are posting in the first place so you should always chose the title to make it interesting for your readers.
2. Focus On The Content - meaning that you should stick with your topic and try to be as descriptive as you can
3. Make Title Tags Memorable! - use title tags to make them eye catching and easy to remember. For example - my post is called "Get In The Google Top 10 - Post Title Optimization" - the phrase "get in the Google Top 10" is very eye catching and very memorable, but if the post was called just "Post Title Optimization" it wouldn't have had the same effect ;)
4. Try To Use Less Competitive Title Tags - don't try and get in the top 10 by choosing a phrase that is too competitive because you will get disappointed. Try to choose tags that are not so popular but still get a decent user search on the internet.
5. Use Capital Letters For Every Word In The Title - it's just not the same - for example "add categories to blogger" is not nearly as effective as "Add Categories To Blogger"
Try to take all of this into consideration when creating a title for your post. Your readers will start to notice it and they will come back. That's the general idea in the first place ;)
